FAQS

FREQUENTLY ASKED QUESTIONS

Who will re-design my website?

I will. I’m Catherine The Online Presence Specialist. I personally work on all projects so you will only ever deal with one person. Unlike lots of other web companies, I never outsource web design or social media abroad. You’ll get my brain, my expertise and my contact details.

How long will it take to re-design my website?

This depends a little bit on my workload and availability. Generally speaking a small 5 page website could be 2-3 weeks. 15-20 page sites would take 4-6 weeks. Large e-commerce websites are usually 8-12 weeks depending on the number of products/blogs.

What is SEO?

SEO stands for search engine optimisation. It’s a big topic, so I’ve written a blog about it to demistify the whole thing.

How does organic SEO save my company money?

Most companies jump into paid ads and keywords before fully optimising their web/social media to perform organically. When your online presence has the fundamentals to work at it’s best with the features already available to you, there is often no need to pay additional ad fees. Some of my clients have saved £7000 a year.

Will I still own my social media pages & website?

Yes, if you already pay for web hosting and a domain via companies like GoDaddy, it will stay that way. Access to all areas is achieved securely through professional dashboards. I can provide simple to follow instructions to make this happen.

Do I have to give you my passwords?

Most platforms have a space to invite a developer or admin to join your profile and make edits. This means passwords don’t change hands.

Is there a minimum term contract?

Minimum contracts include the website changes + a minimum of 3 months of social media marketing.

How will online presence help me get more customers?

SEO and social media puts your business at the forefront of people’s minds. You will show up on Google search results, on social media and drive traffic to your website. Marketing increases credibility, liveability and lifts the curtain to show your customers why you are the best fit for them. This combination over time will bring in leads, enquiries and develop customer loyalty. All I ask before we start, is that you have a good reputation.

How long does it take to see results?

SEO typically increases your website clicks, impressions and ranking within 3-4 months but can take longer depending on Google core update changes. It’s a marathon, not a sprint.

Big companies never stop marketing. They know how important it is to stay in the spotlight. Your business should be moving towards the same mentality to ensure consistent leads.

On average, it takes a brand new follower 6-18 months to buy your offering. Impulsive shoppers will be much quicker, analytical consumers take longer. It depends on lots of factors – like your buyer’s personality traits, purchasing behaviour and generation. We will work through these together in your customer profiling session to ensure they are being taken care of at every stage of the sales funnel.

How do you measure success?

Success of a project is measured in web clicks, social media views, engagement, new followers, search rankings and conversions. It’s important that your company tracks all enquiries throughout the timeline of the contract.

What do I have to provide?

For websites: we will talk about what you want promote, and what you think your customer should know. I might ask for some staff pictures or photos of your location if you haven’t got any yet

For social media, I typically ask for a selection of 20-30 photos and videos. every month.

Do I have to appear on camera?

Probably, yes. People buy people. If your company is faceless, this could be holding you back from making sales. If your company needs more people-centred images, you will be given plenty of notice coaching to ensure you feel comfortable.