Welcome To the Online Presence Specialist

(I’m Catherine, nice to meet you).

Welcome

Hello, welcome to The Online Presence Specialist. My name is Catherine. I take on websites that are drastically underperforming, and improve them with organic SEO. It makes the websites work better long term, and saves my clients money.

I also provide organic Facebook marketing for companies who want to be seen by thousands of people local to them.

Some clients call me a “fresh pair of eyes” that can see what’s holding their business back, plus the skillset to make it right again. That’s my job.

Websites

Is your website giving the right first impression? Most aren’t. It could be you built it yourself. Maybe you hate technology and need a trusted professional to take the reins. (Or perhaps you’re working with a “techy” IT person who is no longer responding to their emails….)

Whatever your situation, you need a website that is going to look the business and show off who you are as a company.

Social Media

Is your social media falling on deaf ears?

It’s easy to feel lost in a sea of competition, paid ads and pressure selling (yuck) where everyone seems to be flogging something. You find yourself making it up as you go, and feel awkward that everyone will see what you’ve written.

If you’re looking to access local people to raise awareness of your business, social media is a brilliant place to start.

Together we can profile your customers, figure out what they love about you and help them get to know your business on a deeper level.

Prices

All websites and social media requests are so different, that I quote every client individually.

The best thing to do, is give mea call so we can have a chat on the phone about what you need. From there. I’ll draw up a proposal of what I’ll do, how, why and in what order. I think it’s important that you have a really clear picture of what’s going to happen before, during and after a project.

Save money

My work is based on common sense – how can we make the most of the digital platforms available to your business?

Most businesses jump into paid ads and sponsored key words much too soon. People are led to believe that sponsored posts are the only way to get eyes on their business.

That’s not true!

Paid ads and keywords tend to snowball like a Las Vegas slot machine, (in fact, they share an almost identical algorithm) putting out less and less with each hefty spend.

This is a slippery slope that I like to help my clients avoid. My social media and SEO web services make the most of organic strategies, so that you can build a genuine, local following and save “ad spend” for something that will serve you better.

What the bloody hell is SEO?

There’s a lot of smoke and mirrors about SEO. I’ve written some stuff about what you need to know here.

Who will be building my website?

I will. Hello, I’m Catherine (AKA The Online Presence Specialist). I’m a one-woman operation working in tech.

When you book a job with me, what you see is what you get. Your business will only ever be dealing with me. Unlike many companies out there, I never sub-contract my work to India, so you know you will get 100% of my expertise.

There will always have a friendly voice at the end of the telephone (spoiler alert, it’s mine). Read more about me here, or give me a call.

Your most valuable digital asset

Your website will become one of the most valuable digital asset you own. This means it’s critically important you have full control and access to it.

I ensure that all clients have logins and full admin access so that they can always make changes without the “gatekeeper effect” that some web developers live by.

Your website is yours to keep.

There’s nothing worse than a website that doesn’t perform

Picture the scene. You’ve got a website that isn’t behaving the way it should. You’ve had it for some time now, and in the beginning it was great but things have slowed down considerably. Perhaps you hired a marketing guru to gamble money on paid ads and keywords to no avail.

I am the person businesses call when they are fed up with this scenario.

When the clicks, reach and engagement aren’t hitting their targets, understandably most business owners want to try something different.

Download My Brochure

I Work With Highly Unusual UK Businesses

Since day one I have attracted highly unusual companies. They are typically 3-5 years old and have already built up an incredible reputation. By the time they find me, they have either come to the end of the road with DIY websites, or they have decided they need someone new (because their Audi-driving, pin-stripe wearing, IT “mastermind” isn’t replying to his emails anymore).

They want to break through to the next level, and need professional support to make that happen.

In the past I’ve worked with campervan converters, funeral directors, homeopaths, luxury landscape gardeners, tech repairers, hyper-realistic cake makers, travel experts, dementia support and disability rights groups.

They all have one thing in common, they need someone who can peel back the layers of their business from a digital point of view, and figure out what’s working (and what isn’t).

social medias for flying planes instructor kent

Step 1. Search Engine Optimisation

Save £1000 – £7000 Per Year with Organic SEO

My organic SEO methods are tried, tested and proven to work long-term.

Your website is so much more than just a digital business card. When built properly, a website is a proactive magnet that inspires trust in customers (old and new).

SEO, social media, AI and search engines are all developing at speed. Your website has to keep up with those changes in order to make it worth having.

I specialise in Wix and WordPress, but other CMS are usually okay with me. It’s always best to ask. Please feel welcome to ask for references. 07305894584

Step 2. Sales Audits & Training

Sometimes even with the very best intentions, our sales process lets us down. There’s no point in investing in marketing, only to find a salesperson has fumbled the job at the first hurdle with a poor onboarding experience.

I include a secret shopper experience and training pack to ensure you get the most from each customer enquiry and avoid the horror of losing leads. Let’s make the most of your communication strategy.

Step 3. Social Media

For companies looking to grow locally and scale their businesses, it’s really important that social media is reflecting you at your best, and reaching the right people at the right time.

If you don’t have an in-house social media manager, I can produce content from your pictures and videos and ensure your page is regularly updated and constantly drawing in attention.

If you already have a social media manager, but would like to give them additional training, ping me an email or send a hilarious voice note. Let’s talk.

Starter

Sole Traders

1-5 page website re-design
4 social media posts per month
Organic SEO
Secret shopper
Optimised GMB profile
3 month contract

book a callback

Grow Locally +

Teams of 2-10

5-20 page website re-design
15 social media posts per month
1 blog per month
Organic SEO to rank high on search engine results
Secret shopper sales audit
Monthly reports
Optimised GMB profile
3 month contract

book a callback

Scale

Teams of 10+

30+ page website/e-commerce re-design & optimisation
30 social media posts per month
3 blogs per month
Organic SEO
Secret shopper sales audit and team training pack
Monthly reports
Optimised GMB profile
6 month contract

book a callback

Social Media For Small Businesses

My Clients Achieve 10,000-120,000 Views On Social Media Every Single Month (from just 1 phone call!)

Marketing is all about teasing out the best qualities of your business and amplifying them to show how brilliant you are (not pretending to be someone you aren’t).

Learn how to post, what to post, when and why. Together we will psychologically profile your customer base and pull out the themes that will make for content that really turns heads and speaks to your customers on a much deeper level.

Oh yes, that reminds me. You’re probably wondering who the hell I am. Here’s my story.

100 Digital Marketing Tips Book

Brainstorm marketing at home

A handy 300 page notebook
Peppered with 100 helpful digital marketing tips. Ideal for small businesses delving into marketing on a budget.

COMING SOON TO AMAZON

MASTER YOUR MARKETING

Specially formulated for sole traders who want to master marketing on a budget

60 min call where we assess your page and problems
Together we will rule out what’s holding you back.
You’ll learn how to make and post content that really turns heads!
Learn how to communicate with your customer base far better than your competitors!
Get a personalised PDF summary of the call.

Book a 20 min call

Okay, sounds good. How do I get a quote?

Book a free 30 min call with me. We’ll talk through where your online presence is right now, what could be holding you back. I’ll send you a proposal and quote to provide a bigger picture of what’s required for your business.
When you’re ready to start, I will send you an information pack outlining what’s to come, plus the techy stuff like how to grant website and social media access, invoicing and terms of service.
As soon as your starting fee has been submitted, we’ll book a short meeting to go over everything. It’s important that you feel clear on all aspects of the job.
Next, I get to work fulfilling the content outlined in your project brief.