Helping extraordinary British businesses build their online presence

When it comes to my clients, they’re usually small companies, often with unusual or quirky offerings, that have a few years under their belts and have built a strong reputation and loyal client base. 

I’ve worked with campervan converters, funeral directors, dementia support, pilates instructors, homeopaths, tech repair experts, career advisers and plenty more. 

SOLE TRADER

CASE STUDY 2023

Therapist: wanted to build waiting list of clients and secure cash flow

BEFORE: Initial data analysis showed she was attracting low-ticket clients who didn’t appreciate the value of the service. The client had zero enquiries, current clients or future prospects. Her social media posting was regular, but falling on deaf ears. The business was extremely close to closing down.

ACTION TAKEN: The WordPress website was re-designed, putting a focus on regular, high-quality blogs. This was combined with monthly marketing locally on Facebook, with a stronger message tailored for her ideal customer’s personality. I honed in on the psychology of the type of person who would purchase her services.

AFTER: Since the work was carried out in Spring 2023, she achieves approximately 1,000 views per month on their website. The client has consistently received 2 – 3 new leads every week and has a full waiting list.

[PICTURED DECEMBER 2025 – FEBRUARY 2026]

E-commerce SEO

CASE STUDY 2025-2026

Ply manufacturer: under new management

BEFORE: This company changed hands and because of that, experienced several months offline while the client set up for production. The website had a landing page in place and was receiving traffic, however they were unable to fulfil orders. They wanted to hit the ground running with a powerful e-commerce website that would hit all the necessary keywords.

ACTION TAKEN: The website went through a high-level organic SEO upgrade to ensure their organic traffic would draw in as much traffic as possible. Each product listing was updated and the shop went through restructure to enable a better search function for usability.

AFTER: The company experienced a 53% increase of clicks in the first quarter after changes were implemented in 2025. They also achieved a 900% increase in online sales in 90 days. In 2026 they have experienced a very steady flow of customers. The website’s organic SEO has withstood massive core updates and AI developments with minimal maintenance.

SUMMER 2025

AUGUST 2025

MAY 2026

MARKETING FOR A LANDSCAPER

CASE STUDY 2024-2026

Landscaping company: wanted to expand their business and get ahead of the competition

BEFORE: This client was unsure about where, when or how to market their business. They were worried about future jobs and experienced feast or famine pattern of sales.

ACTION TAKEN: The client asked for monthly social media marketing that would increase their visibility locally and show off their achievements, local builds and finished gardens. They provided content that was turned into 20-30 posts per month on both Facebook and Instagram. This continued for 24 months.

AFTER: Their monthly reach on Facebook alone went from 500 – 2,000 views per month to between 40,000 – 78,000 views per month. This increased local awareness, the number of leads and high-ticket enquiries across a 2-year period, allowing them to expand the team in 2024.

Want to know more?

 
 
 
 
  
 
 
 The Online Presence Specialist | Kent Social Media & Web Design
  
 9 Google reviews 
 
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 Posted on Google  
 
  
 
 
 Leanne English 
 
 
 
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I loved working with Catherine. It felt like such a huge relief to hand over my "baby", take myself off social media and just do what I was told to do without getting in my own way, overthinking and then not doing anything. Catherine saw us through a big period of change with rebranding. New logo, colours, font, photos, everything was renewed. I could not have got through it without her support. She revised our whole website. Sorted all the SEO, advised us on how to keep on top of it, created loads of engaging posts, made me record videos that I hated doing but I don't regret it now! And so much more that I wasn't even aware of as she just got on with it in the background. If you are looking for support to strengthen your messaging across your website and social media, to give you a presence, to give you ideas for speaking to your audience, I highly recommend The Online Presence Specialist. Thank you for everything!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Anna Laslett-borja 
 
 
 
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Catherine has been an invaluable source of help and support in the marketing of my counselling business. She has designed a great website for me, which has been appreciated by others. I would highly recommend her services - she is professional, talented and gifted in what she does, and a pleasure to work with. I will definitely use her services in the future if I need to.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Shane Faye 
 
 
 
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I had a great experience with the service. Initially, I was a bit skeptical, but Catherine did a great job explaining everything clearly and guiding me to expand my online presence. By the end of our time together, the results spoke for themselves. I would highly recommend her services and look forward to working with her again in the near future.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 andy capsman 
 
 
 
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Catherine has recently worked for us to increase our online presence with some SEO work.  She was always in constant contact discussing the steps she was taking and keeping us updated every step of the way.  She is very personable, and you can tell she knows what she is doing.  We have seen some good results so far and are very happy we chose her for the job!  We would not hesitate in recommending her and award her 5 stars!
  
 
  
 
 
 
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 mark usher 
 
 
 
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Yet again Catherine has come to the rescue with an issue with my website. Amazing service and such a lovely person to deal with.  Many thanks Catherine
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Michael Garner 
 
 
 
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Catherine has helped my business a lot over the last month, she has got me to do things that I didn't have the confidence to do, communication is excellent she goes that extra mile to help and above all she gets results. I have finally found someone that I trust with my social media platform and is a real pleasure to work with. Thank you
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Emma Chinner 
 
 
 
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I am not sure where to start when describing the person that is 'Catherine' from The Online Presence Specialist, as she is truly one of a kind! She is unique, personable, generous with her time and above all else, genuine! There are no hard sales, over inflated prices, or promises she can't keep, just kindness, honesty and passion for what she does. Thank you for helping me with my business profiling and presence online, you are incredibly talented and encouraging to people who are not just getting started, but those who have been in the game a while. I highly recommend Catherine and her fabulous service! FIVE STARS! If you are in need of a refresh of your business style and for your social media presence to be enhancement, she is certainly your girl! Thank you for your ongoing support and guidance, I am so pleased we met each other. Kind regards, Emma Chinner - South Coast First Aid - Training & Defib Sales Ltd.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jill Valentine 
 
 
 
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Catherine has been absolutely amazing. I tried to develop a website via WiX on my own but I could see I was fighting a losing battle. I phoned Catherine and said I would like to get her support. From that moment on she took me into her hands and led me along the road to a successful website. At each stage of the way she clearly outlined what she wanted from me to populate the website etc. We made great progress and went at my pace. Whilst I was away she simply waited for me to return for anything outstanding. Working together and discussing ideas was sheer pleasure.She was always SO helpful and nothing was too much bother at all. An absolutely super experience. I am delighted with the end result and feel confident I have the skills now to keep it up to date and add a weekly bloggs. What more can I say but - BRILLIANT !!!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Mariee Holland 
 
 
 
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Couldn’t have asked for a better person for the job, very knowledgeable and helpful!
  
 
  
 
 
 
   
 
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