Category: Business Advice

Buyer Personality Types

Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]

Save Money: Frugal Tips For Small Businesses

Hello hello, and welcome to the Online Presence Business Blog! In the spirit of January I thought I’d share some money-saving tips for small businesses. With Christmas behind us, it can feel like a good time re-assess costs, outgoings and outsourcing for a prosperous 2024. As a small business owner, you are not only the […]

50 Free Social Media Post Ideas

Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.

5 Reasons Why You Shouldn’t Fear a Saturated Market

In the world of business, a saturated market is often viewed as a red flag. Many entrepreneurs and aspiring business owners shy away from entering such markets, fearing intense competition and a lack of growth opportunities. However, it’s essential to recognize that a saturated market isn’t necessarily a dead end. In fact, it can present […]

Organic Reach on Instagram: Strategies to Grow Your Business

Instagram has become a powerhouse for businesses looking to establish a strong online presence and connect with their target audience. With over one billion monthly active users, leveraging Instagram’s organic reach is vital for growing your business. This month I am exploring effective strategies to boost your organic reach on Instagram and maximise your business’s […]

Understanding Generational Purchasing Behaviour: The Key to Successful Marketing

In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]

4 Easy Ways To Attract Customers Online

Welcome to the rural business blog with me, Catherine Jarvis Clothier the Online Presence Specialist. This month, I’m looking at 4 easy ways to attract more customers and attention online. 4. What do you really want? The first thing I ask any rural business I am working with is “what do you want?” More often […]

5 Biggest “Farm Shop” Mistakes (and how you can avoid them).

Welcome to the “5 Biggest Farm Shop Mistakes” from the rural business blog with me, Catherine Jarvis Clothier (The Online Presence Specialist). This month we’ll be looking at the 5 biggest “farm shop” mistakes I see on my travels as a rural business consultant. Better yet, you’ll get a chance to avoid ever making these […]

Online Presence Types & What They Say About Your Business

Welcome to another edition of the rural business blog with me, Catherine Jarvis Clothier. This month we’ll be delving into What Your Online Presence Says About Your Business and how it impacts your success. We all have an online presence We all have an online presence of some kind – this can either attract or […]