Welcome back to another online presence blog – today we’re talking about sharing your life on social media, and how much is acceptable. As an online presence specialist, here’s my two cents on the do’s and don’ts of sharing online. Consider both on and offline safety Before we get started on the nitty gritty of […]
Category: Social Media
6 Benefits of using social media for your small business (and how to drum up attention locally)
Social media is here, and here to stay. If you haven’t jumped on board yet, now is a great time to get started. When you choose the right platform, social media is a fast, effective and cheap way to attract new customers. So what are the real benefits? Let’s go through them together. Using social […]
Tips For Working From Home When You Have ADHD
Welcome to the latest online presence blog! This month I thought I would let you come and have a proper look around the inner workings of my creepy little brain. Here are some tips and tricks for working from home with ADHD. What is ADHD? ADHD stands for Attention Deficit Hyperactivity Disorder. ADHD /ˌeɪdiːeɪtʃˈdiː/ Attention […]
How To Increase Engagement On Social Media
Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]
How To Get Your Business Noticed On TikTok
One of the most common questions I an asked is ” Catherine, how do I get my business noticed on TikTok?”. Well, it’s about time I wrote a blog for all you lovely biz brains. Understand your audience When any business owner asks me about a platform I always say the same thing; how does […]
Buyer Personality Types
Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]
50 Free Social Media Post Ideas
Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.
Understanding Generational Purchasing Behaviour: The Key to Successful Marketing
In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]
4 Common Social Media Mistakes
Avoid these common mistakes that small businesses make with their social media accounts.
5 Biggest “Farm Shop” Mistakes (and how you can avoid them).
Welcome to the “5 Biggest Farm Shop Mistakes” from the rural business blog with me, Catherine Jarvis Clothier (The Online Presence Specialist). This month we’ll be looking at the 5 biggest “farm shop” mistakes I see on my travels as a rural business consultant. Better yet, you’ll get a chance to avoid ever making these […]