Category: Optimisation

What is SEO?

Search Engine Optimisation What does SEO actually mean? SEO stands for search engine optimisation. SEO (Search Engine Optimisation) is the process of improving a website so it appears higher in search results for relevant queries. The goal is not just rankings — it’s qualified traffic, conversions, and ongoing visibility. The way I describe it to […]

How to write better emails in your small business

Welcome to another instalment of the online presence blog. This month I thought I would touch on how to write better emails. These days so many of us use email on a daily basis. Here are a few of the emailing hacks I have picked up over the years, that will make you stand out […]

6 Ways Improve Your Website In 15 Minutes

Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]

How To Write An Effective Press Release For Your UK Business

It can be hard to get eyes on your small business. Social media and advertising only go so far. You may have reached a point where you want to branch out. A press release to a local newspaper or magazine can be just the ticket. A well written press release can generate buzz, attract different […]

50 Free Social Media Post Ideas

Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.

Organic Reach on Instagram: Strategies to Grow Your Business

Instagram has become a powerhouse for businesses looking to establish a strong online presence and connect with their target audience. With over one billion monthly active users, leveraging Instagram’s organic reach is vital for growing your business. This month I am exploring effective strategies to boost your organic reach on Instagram and maximise your business’s […]