Is it time you bought a website for your business? You might have asked web designers, friends or colleagues this questions: how much should a website cost for a small business? Perhaps you were met with unhelpful answers (like “how long is a piece of string”). I have been thinking about this question a lot. […]
Category: Business Advice
How to write better emails in your small business
Welcome to another instalment of the online presence blog. This month I thought I would touch on how to write better emails. These days so many of us use email on a daily basis. Here are a few of the emailing hacks I have picked up over the years, that will make you stand out […]
How to avoid SEO scams
SEO scams SEO scams have a lot of tell-tale signs. In this month’s blog we’ll go over the most common red flags that you’re dealing with a scammer. If it helps just one person avoid being scammed, this blog will be 100% worth it. Unsolicited contact You will receive unsolicited contact – usually an email […]
Should prices be on your website?
When you shop online, do you seek out prices? To quote Fawlty Towers, if I were to be on Mastermind, my specialist subject would be “the bleeding obvious”. That is to say – online shopping is massive. We all use our phones and computers to seek out what we want from life – from clothes […]
6 Benefits of using social media for your small business (and how to drum up attention locally)
Social media is here, and here to stay. If you haven’t jumped on board yet, now is a great time to get started. When you choose the right platform, social media is a fast, effective and cheap way to attract new customers. So what are the real benefits? Let’s go through them together. Using social […]
Tips For Working From Home When You Have ADHD
Welcome to the latest online presence blog! This month I thought I would let you come and have a proper look around the inner workings of my creepy little brain. Here are some tips and tricks for working from home with ADHD. What is ADHD? ADHD stands for Attention Deficit Hyperactivity Disorder. ADHD /ˌeɪdiːeɪtʃˈdiː/ Attention […]
How To Increase Engagement On Social Media
Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]
Red Flags To Look For In Digital Marketing Companies
In my line of work, approximately 40-60% of clients come from a “negative experience” with other digital marketing companies. Thankfully these people know that one bad apple doesn’t represent all of us. For this month’s blog, I thought I’d share with you some of their bad experiences (and some of the red flags I have […]
How To Get Your Business Noticed On TikTok
One of the most common questions I an asked is ” Catherine, how do I get my business noticed on TikTok?”. Well, it’s about time I wrote a blog for all you lovely biz brains. Understand your audience When any business owner asks me about a platform I always say the same thing; how does […]
6 Ways Improve Your Website In 15 Minutes
Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]
Money Mindset Part 1.
What’s Your Relationship With Money? On your internet travels you may have heard the term “money mindset”. When we run a business, money is likely to be on your mind, every single day. This quote, that invoice, chasing late payments or paying the bills. It’s a hum in the back of our heads that rarely […]
Buyer Personality Types
Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]
Save Money: Frugal Tips For Small Businesses
Hello hello, and welcome to the Online Presence Business Blog! In the spirit of January I thought I’d share some money-saving tips for small businesses. With Christmas behind us, it can feel like a good time re-assess costs, outgoings and outsourcing for a prosperous 2024. As a small business owner, you are not only the […]
50 Free Social Media Post Ideas
Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.
5 Reasons Why You Shouldn’t Fear a Saturated Market
In the world of business, a saturated market is often viewed as a red flag. Many entrepreneurs and aspiring business owners shy away from entering such markets, fearing intense competition and a lack of growth opportunities. However, it’s essential to recognize that a saturated market isn’t necessarily a dead end. In fact, it can present […]
Organic Reach on Instagram: Strategies to Grow Your Business
Instagram has become a powerhouse for businesses looking to establish a strong online presence and connect with their target audience. With over one billion monthly active users, leveraging Instagram’s organic reach is vital for growing your business. This month I am exploring effective strategies to boost your organic reach on Instagram and maximise your business’s […]
Understanding Generational Purchasing Behaviour: The Key to Successful Marketing
In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]
4 Easy Ways To Attract Customers Online
Welcome to the rural business blog with me, Catherine Jarvis Clothier the Online Presence Specialist. This month, I’m looking at 4 easy ways to attract more customers and attention online. 4. What do you really want? The first thing I ask any rural business I am working with is “what do you want?” More often […]
Online Presence Types & What They Say About Your Business
Welcome to another edition of the rural business blog with me, Catherine Jarvis Clothier. This month we’ll be delving into What Your Online Presence Says About Your Business and how it impacts your success. We all have an online presence We all have an online presence of some kind – this can either attract or […]