The other day I got a cold email from a sole trader. It was a real person, and they were obviously looking for new leads. Here’s the snag, the email fell foul of all the most common mistakes that people make when cold calling. I went from thinking “oh hey, a new email” to disappointed […]
Category: Digital Marketing
How much should a website cost for a small business?
Is it time you bought a website for your business? You might have asked web designers, friends or colleagues this questions: how much should a website cost for a small business? Perhaps you were met with unhelpful answers (like “how long is a piece of string”). I have been thinking about this question a lot. […]
How can I get customers from social media?
Social media can be a golden goose for small businesses that want to get customers online. What a lot of them struggle with, is how to use the platforms to get more customers. In this month’s blog I’ll be talking about how you can use social media to get customers and some of my personal […]
How to stop notifications from ruining your mental health (a guide for small business owners)
If you own any technology – a phone, laptop, Apple Watch, desktop, etc… you will know the daily bombardment of notifications all too well. These notifications are even more extreme for small business owners who often feel they need to be “on” all day and hyper-responsive to customer communications. We are always in the thick […]