The other day I got a cold email from a sole trader. It was a real person, and they were obviously looking for new leads. Here’s the snag, the email fell foul of all the most common mistakes that people make when cold calling. I went from thinking “oh hey, a new email” to disappointed […]
Category: Business Tips & Advice
How much of your life should you share on social media?
Welcome back to another online presence blog – today we’re talking about sharing your life on social media, and how much is acceptable. As an online presence specialist, here’s my two cents on the do’s and don’ts of sharing online. Consider both on and offline safety Before we get started on the nitty gritty of […]
Should prices be on your website?
When you shop online, do you seek out prices? To quote Fawlty Towers, if I were to be on Mastermind, my specialist subject would be “the bleeding obvious”. That is to say – online shopping is massive. We all use our phones and computers to seek out what we want from life – from clothes […]
6 Benefits of using social media for your small business (and how to drum up attention locally)
Social media is here, and here to stay. If you haven’t jumped on board yet, now is a great time to get started. When you choose the right platform, social media is a fast, effective and cheap way to attract new customers. So what are the real benefits? Let’s go through them together. Using social […]
How To Increase Engagement On Social Media
Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]
Red Flags To Look For In Digital Marketing Companies
In my line of work, approximately 40-60% of clients come from a “negative experience” with other digital marketing companies. Thankfully these people know that one bad apple doesn’t represent all of us. For this month’s blog, I thought I’d share with you some of their bad experiences (and some of the red flags I have […]
How To Get Your Business Noticed On TikTok
One of the most common questions I an asked is ” Catherine, how do I get my business noticed on TikTok?”. Well, it’s about time I wrote a blog for all you lovely biz brains. Understand your audience When any business owner asks me about a platform I always say the same thing; how does […]
6 Ways Improve Your Website In 15 Minutes
Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]
Money Mindset Part 1.
What’s Your Relationship With Money? On your internet travels you may have heard the term “money mindset”. When we run a business, money is likely to be on your mind, every single day. This quote, that invoice, chasing late payments or paying the bills. It’s a hum in the back of our heads that rarely […]
Buyer Personality Types
Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]
Save Money: Frugal Tips For Small Businesses
Hello hello, and welcome to the Online Presence Business Blog! In the spirit of January I thought I’d share some money-saving tips for small businesses. With Christmas behind us, it can feel like a good time re-assess costs, outgoings and outsourcing for a prosperous 2024. As a small business owner, you are not only the […]
Why I Opted Out of Black Friday Madness
In a world dominated by big-box retailers and online giants, small business owners like myself often find ourselves at a crossroads during the chaotic shopping extravaganza known as Black Friday. As the holiday season kicks off with a frenzy of discounts and doorbusters, I made a conscious decision this year to abstain from the Black […]
Writing an Effective Business Press Release
A well-crafted press release can be a powerful tool for businesses to generate buzz, attract media attention, and make the most of a wider, organic reach. When done right, new press can certainly reach a wide audience and attract new interest. However, it’s crucial to follow a strategic approach to ensure your press release stands […]
50 Free Social Media Post Ideas
Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.
5 Reasons Why You Shouldn’t Fear a Saturated Market
In the world of business, a saturated market is often viewed as a red flag. Many entrepreneurs and aspiring business owners shy away from entering such markets, fearing intense competition and a lack of growth opportunities. However, it’s essential to recognize that a saturated market isn’t necessarily a dead end. In fact, it can present […]
Understanding Generational Purchasing Behaviour: The Key to Successful Marketing
In the UK’s diverse and interconnected marketplace, understanding generational purchasing behaviour is crucial for top-tier sales. One essential aspect of consumer behaviour is generational purchasing patterns. Each generation possesses distinct characteristics, experiences, and values that influence their buying decisions. When a business understands these generational nuances, one can tailor strategies to effectively engage and connect […]
11 Essential Ways to Stay Safe Online
The internet has become an integral part of our lives, connecting us to a world of information, entertainment, and opportunities. However, it’s crucial to prioritize online safety to protect ourselves from various threats such as cybercrime, identity theft, and privacy breaches. In this blog, we will explore 11 essential ways to stay safe […]
4 Easy Ways To Attract Customers Online
Welcome to the rural business blog with me, Catherine Jarvis Clothier the Online Presence Specialist. This month, I’m looking at 4 easy ways to attract more customers and attention online. 4. What do you really want? The first thing I ask any rural business I am working with is “what do you want?” More often […]
5 Biggest “Farm Shop” Mistakes (and how you can avoid them).
Welcome to the “5 Biggest Farm Shop Mistakes” from the rural business blog with me, Catherine Jarvis Clothier (The Online Presence Specialist). This month we’ll be looking at the 5 biggest “farm shop” mistakes I see on my travels as a rural business consultant. Better yet, you’ll get a chance to avoid ever making these […]
Online Presence Types & What They Say About Your Business
Welcome to another edition of the rural business blog with me, Catherine Jarvis Clothier. This month we’ll be delving into What Your Online Presence Says About Your Business and how it impacts your success. We all have an online presence We all have an online presence of some kind – this can either attract or […]