Starting a business has a lot of costs and diversions that take your time away from earning. Two such diversions are websites and social media. They sap a bit of time at the start while the business gets going. Here’s a breakdown of how to start your business’ online presence on a shoe-string. I’ll explain […]
Category: Marketing
What is SEO?
Search Engine Optimisation What does SEO actually mean? SEO stands for search engine optimisation. SEO (Search Engine Optimisation) is the process of improving a website so it appears higher in search results for relevant queries. The goal is not just rankings — it’s qualified traffic, conversions, and ongoing visibility. The way I describe it to […]
How to write cold emails that could get you more business
The other day I got a cold email from a sole trader. It was a real person, and they were obviously looking for new leads. Here’s the snag, the email fell foul of all the most common mistakes that people make when cold calling. I went from thinking “oh hey, a new email” to disappointed […]
Why is my website not getting any traffic?
In 2026 the rules for web design changed significantly, with yet another heavy-handed core update from Google and the driving developments in AI. This month, we’ll go through why your website might not be getting any traffic and what you can do about it. When your website is crawled and indexed, there are 100s of […]
How much should a website cost for a small business?
Is it time you bought a website for your business? You might have asked web designers, friends or colleagues this questions: how much should a website cost for a small business? Perhaps you were met with unhelpful answers (like “how long is a piece of string”). I have been thinking about this question a lot. […]
How can I get customers from social media?
Social media can be a golden goose for small businesses that want to get customers online. What a lot of them struggle with, is how to use the platforms to get more customers. In this month’s blog I’ll be talking about how you can use social media to get customers and some of my personal […]
How To Increase Engagement On Social Media
Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]
Red Flags To Look For In Digital Marketing Companies
In my line of work, approximately 40-60% of clients come from a “negative experience” with other digital marketing companies. Thankfully these people know that one bad apple doesn’t represent all of us. For this month’s blog, I thought I’d share with you some of their bad experiences (and some of the red flags I have […]
How To Get Your Business Noticed On TikTok
One of the most common questions I an asked is ” Catherine, how do I get my business noticed on TikTok?”. Well, it’s about time I wrote a blog for all you lovely biz brains. Understand your audience When any business owner asks me about a platform I always say the same thing; how does […]
Writing an Effective Business Press Release
A well-crafted press release can be a powerful tool for businesses to generate buzz, attract media attention, and make the most of a wider, organic reach. When done right, new press can certainly reach a wide audience and attract new interest. However, it’s crucial to follow a strategic approach to ensure your press release stands […]