Social media can be a golden goose for small businesses that want to get customers online. What a lot of them struggle with, is how to use the platforms to get more customers. In this month’s blog I’ll be talking about how you can use social media to get customers and some of my personal […]
Category: Content Creation
How To Increase Engagement On Social Media
Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]
6 Ways Improve Your Website In 15 Minutes
Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]
Buyer Personality Types
Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]
How To Write An Effective Press Release For Your UK Business
It can be hard to get eyes on your small business. Social media and advertising only go so far. You may have reached a point where you want to branch out. A press release to a local newspaper or magazine can be just the ticket. A well written press release can generate buzz, attract different […]
50 Free Social Media Post Ideas
Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.