Category: Content Creation

How To Increase Engagement On Social Media

Welcome to another instalment of The Online Presence Specialist blog. Today we’re looking at how to increase engagement on social media and avoid common mistakes in social media for business. What is high quality content? A lot of people assume that high quality content means “professional video” or hiring a photographer. It doesn’t. Sure, the […]

6 Ways Improve Your Website In 15 Minutes

Improving your website can be a straightforward process. These are some of the easiest ways to make a big difference to your site in 15 minutes. Easy peasy, lemon squeezy. 6. Get mobile friendly Most website building tools accommodate mobile friendly features – but it’s not an automatic process. Whether you have a Wix, WordPress, […]

Buyer Personality Types

Who exactly are you selling to? Lot of businesses haven’t really analysed their demographics in detail. Buyer personality types play a pivotal role in shaping market trends and influencing business strategies. They buy things differently, which will inevitably change your strategy on marketing, design and point of sale behaviour. Understanding the different types of buyer […]

Writing an Effective Business Press Release

A well-crafted press release can be a powerful tool for businesses to generate buzz, attract media attention, and make the most of a wider, organic reach. When done right, new press can certainly reach a wide audience and attract new interest. However, it’s crucial to follow a strategic approach to ensure your press release stands […]

50 Free Social Media Post Ideas

Improve your business value proposition and relevance with these 50 easy social media post ideas. Remember to tailor these ideas to your specific brand and target audience, and always strive to provide valuable and engaging content that resonates with your followers.